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Infantino abandons plans to sell World Cup profits to private equity following massive pushback

Katherine Langford
Katherine Langford
Editor-in-Chief · Saturday, August 1, 2026 at 12:17 AM
Infantino abandons plans to sell World Cup profits to private equity following massive pushback — WPLG Local 10, Parkland Business news
Image: WPLG Local 10

ZURICH (AP) — FIFA President Gianni Infantino is abandoning his divisive plan to sell World Cup profits to private equity after receiving pushback from all corners of the soccer world.Infantino’s decision came after his senior adviser who sat on a White House panel resigned and Asia’s soccer body joined Europe and North America in opposing it.“Having listened carefully to all the views, it has become clear that the project has created divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first place,” Infantino said in a statement on Friday. “Our purpose has always been — and will always be — to unite and improve. As a result, this proposal will not proceed.”Infantino had proposed creating a $20 billion company to run the World Cup with private investors including the Kushner family, but drew backlash that grew every day since Tuesday's announcement.UEFA’s 55-member nations agreed to boycott the World Cup and all

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